Rewardful Features Explained: What's Actually Included

Rewardful's features page lists everything on one grid, no plan column in sight. Scan it and you'd assume every feature ships on every tier. It doesn't. Three plans gate real functionality behind the price tag, and if you sign up on Starter expecting a branded affiliate portal or more than one live campaign, you'll hit a wall mid-setup. I went through Rewardful's pricing and features pages line by line so you know what $49 buys versus $99 or $149+ before you commit to one.

For context on who is telling you this: I run Referralful, a Stripe-native alternative to Rewardful. Similar name, different company. I have spent real time inside Rewardful's plans to build against them, so this is a close read rather than a rewrite of their marketing page.

What ships on every plan, including Starter

Even the $49/mo Starter plan is more capable than the price suggests:

• 0% transaction fee on every tier, Rewardful never takes a cut of affiliate payouts, only the flat monthly price
• Unlimited affiliates and unlimited visitors, no cap on program size by headcount
• All 20+ integrations, including Stripe and Paddle, available from day one
• REST API access, not held back for a higher tier
• PayPal and Wise mass payouts, batched rather than one at a time
• Self-referral fraud detection, auto-flags accounts that look like someone signing up under their own link
• First- or last-touch attribution, your choice of model
• Coupon code tracking for affiliates who promote with a discount code instead of a link
• Double-sided incentives, reward the referrer and the referred customer in the same structure
• Multiple currencies and chat and email support

Starter caps two things that matter operationally: 1 live campaign and 2 team members. "Unlimited affiliates" sits right next to "1 campaign" on the same plan, and that's worth reading twice before assuming Starter covers a program with more than one commission structure.

Why the 1-campaign limit matters more than it sounds

A campaign in Rewardful isn't just a label, it's the container for a commission rate, a cookie window, and a set of affiliates. Run a program where influencers earn a flat one-time bonus and resellers earn 20% recurring, and that's two different structures, which means two campaigns. Starter gives you exactly one. You can still invite unlimited affiliates into that single campaign, but they all inherit the same commission logic, so the "unlimited affiliates" headline feature is less useful than it sounds until you upgrade.

What Growth ($99/mo) unlocks

• Unlimited campaigns
• Unlimited team members
• Branded affiliate portal with a custom domain
• Private, invite-only campaigns
• Custom rewards
• Custom scripts

This is the tier most teams running an active program end up on, mostly because of the campaign limit on Starter, not because they need the extra polish. Once you want a second commission structure, or you want affiliates landing on partners.yourdomain.com instead of a Rewardful-branded subdomain, Growth is the plan where both become possible.

What Enterprise ($149+/mo) adds

• Phone support, on top of chat and email
• One-click PayPal payouts
• No affiliate revenue ceiling

Below $15,000/mo in tracked affiliate revenue, Growth is functionally your ceiling no matter how many campaigns you're running. Enterprise exists for programs that have already proven themselves and need support responsiveness to match the size of what they're managing.

Rewardful features by plan

Feature	Starter ($49/mo)	Growth ($99/mo)	Enterprise ($149+/mo)
Campaigns	1	Unlimited	Unlimited
Team members	2	Unlimited	Unlimited
Affiliate revenue cap	$7,500/mo	$15,000/mo	Uncapped
Branded portal, custom domain	No	Yes	Yes
Private campaigns	No	Yes	Yes
Custom rewards, custom scripts	No	Yes	Yes
Support	Chat, email	Chat, email	Chat, email, phone
REST API, integrations, payouts	Included	Included	Included

Read the row for REST API, integrations, and payouts and the pattern becomes clear: the tracking and payment mechanics don't change by tier. What changes is program complexity (campaigns, seats) and revenue volume. None of this makes Rewardful worse than the alternatives, the tracking is accurate and reviewers consistently praise how fast it is to set up. It's a packaging question: does the tier you can justify paying for include the features your program needs.

The mechanics that don't change by tier

Coupon tracking, two-way Stripe sync, attribution model, fraud detection, refund handling: these run identically whether you're on Starter or Enterprise, because they're infrastructure, not upsell surface. Self-referral fraud detection works the same way on the $49 plan as the $149 one, flagging accounts that share signals with an existing affiliate's own signup. Refund handling adjusts commissions automatically for lifecycle changes like a canceled subscription, again, regardless of tier. If you're evaluating Rewardful purely on tracking accuracy, the cheapest plan gets you the same underlying mechanism as the most expensive one. You're paying more for scale and support, not for better tracking.

Where the tier structure gets in the way

The plan you need is a function of program complexity, not budget alone. A one-person team running a single affiliate campaign under $7,500/mo can stay on Starter for years. But the moment you want two commission structures, or you want your affiliate portal on your own domain instead of a Rewardful subdomain, you're paying for Growth even if your revenue hasn't grown at all. That's plan-gating, not usage-based pricing, and it's worth separating the two before picking a tier based on the price tag alone. None of that shows up as a warning up front, it only becomes obvious once you try to add a second campaign or invite a third team member and can't.

My take: gating by tracked affiliate revenue instead of just campaigns and seats lets Rewardful capture more revenue automatically as a customer's program succeeds. That's standard expansion-revenue thinking, and it's fair enough, a program getting bigger is exactly when an extra $50 a month stops mattering. The friction is that the trigger, tracked affiliate revenue, isn't something you're actively watching the way you'd watch a campaign count or a seat count.

Where Referralful fits if plan-gating bugs you

Referralful ships branded portals, custom commission rules per affiliate segment, and full API access on one plan, not gated behind a $99 or $149 tier. It's free until your first affiliate joins, then a flat $19.99/mo with 0% payout fees and no revenue cap that changes your bill as the program grows. If you want to model what a percentage-based commission costs at different revenue levels, regardless of which tool you end up choosing, our affiliate commission calculator runs the math. For the full head-to-head on tracking and pricing, our Rewardful comparison page covers it, and for a broader look at the category, our affiliate program software page is a solid starting point.

FAQ

What features come with Rewardful's cheapest plan?

Starter ($49/mo) includes unlimited affiliates and visitors, all integrations, REST API access, PayPal and Wise payouts, self-referral fraud detection, and coupon code tracking. It's capped at 1 campaign and 2 team members.

Does Rewardful gate the REST API by plan?

No. REST API access is listed on the Starter plan and carries through every tier above it, it's not held back for Enterprise.

What's the real difference between Growth and Enterprise?

Support level and the revenue cap. Enterprise adds phone support on top of chat and email, includes one-click PayPal payouts, and removes the $15,000/mo revenue ceiling that Growth is capped at.

Does Rewardful support Stripe and Paddle on every plan?

Yes. Payment platform integrations aren't tier-gated. Stripe and Paddle support, along with the rest of the 20+ integrations, are included starting on Starter.

If the plan you need turns out to be Growth or Enterprise just to unlock a branded portal or a second campaign, it's worth comparing against a tool that doesn't gate either behind a price tier, take a look at Referralful.